WordPress hosts case study

Problem

Managed WordPress companies push a lot of wp-content. Doing CDN by hand does not scale to hundreds of activations a week (the ZippyKid problem).

Setup

One pull zone pattern, W3 Total Cache or host-level rewrite, EdgeSSL, purge on deploy. Platforms use EdgeCaching for Platforms.

Result

Origin offload on static paths, faster international TTFB, CDN as a billed add-on. See also ZippyKid.

Metrics on recovered studies use figures published on the 2013 NetDNA site. Vertical pages describe the pattern, not a named customer’s private numbers.

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