The Science of Acceleration
TemplateMonster.com Case Study
Industry
E-commerce
Site
http://www.templatemonster.com
Description
Template Monster is a world leader in e-commerce – providing customers with valuable, convenient, relevant and enjoyable online experiences through a diversity of products and services. The main orientation of the company is web design with an emphasis on affordable web design products and services. We pioneered in creating and selling high quality website templates. The template library is currently the largest on the Internet, with over 20,000 website template designs.
Products
Testimonial
“NetDNA is serving all images and javascripts for our site. Because of the amount of transactions going through our site, uptime of 100% is a requirement. NetDNA has delivered.”
David Braun TemplateMonster.com
Project Overview
Template Monster started working with NetDNA in 2009, wanting to replace a custom setup to increase performance while lowering overall hosting costs. The custom setup was made of some co-located servers and some dedicated servers. While evaluating solutions, Template Monster determined they needed a CDN that could speed up their site to increase conversions.
Challenge
After reviewing TemplateMonster’s original hosting, NetDNA identified a number of vital concerns that needed to be addressed in with the CDN hosting:
Need to migrate a complex custom infrastructure
Requirement for 100% uptime
Requirement to have fast loading static elements to increase sales conversions
Need to decrease page load time in preparation for Google PageRank modifications
Solution
NetDNA provideded a combination of
Automatic high-throughput memory-based edge caching of TemplateMonster static file
Compression on all static elements
A simple, one stop solution rather than multiple providers and dedicated servers
Results
Among the initial achievements within months of launching TemplateMonster on NetDNA:
Only 1 bill and vendor to work with – NetDNA.
Nearly 200% speed up
Find out how NetDNA can transform your business.
Problem
TemplateMonster distributes large theme packages. A storefront origin cannot survive a featured-template spike.
Setup
Push or pull hybrid: packages on a push or VOD-like path, storefront assets on a pull zone.
Result
2013 positioning: faster delivery for a global website template platform. Downloads no longer share fate with HTML.
Metrics on recovered studies use figures published on the 2013 NetDNA site. Vertical pages describe the pattern, not a named customer’s private numbers.
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