Ad networks case study

Problem

Ad networks look like BuySellAds: billions of tiny objects and publishers all over the world.

Setup

Pull zone in front of the creative origin, long TTL, purge on creative replace, EdgeReporting to find bandwidth hogs.

Result

Publisher TTFB stops depending on the ad origin. Pattern documented on the BuySellAds study.

Metrics on recovered studies use figures published on the 2013 NetDNA site. Vertical pages describe the pattern, not a named customer’s private numbers.

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