Technology

nDelivertm

Testimonial
Founder,Todd Garland
BuySellAds.com

NetDNA is now our Tier 1 Content Delivery Network. They are all about speed and efficiency, and helped us craft a new approach to our ad delivery methods. This approach has already lead BuySellAds to being nearly twice as fast. I would recommend them.

Today's Internet users are a savvy bunch, demanding rich media and dynamic, contextually relevant content to entice them to stay longer and return often. Of course, they expect this content to be delivered quickly and smoothly - and they know another site is just a click away if the wait is too long.

NetDNA's Dynamic Site Acceleration optimizes content delivery and web applications, providing end users with a satisfying experience without requiring the immense infrastructure costs that were previously the only solution. Our acceleration technology allows for significant scalability on demand while reducing load on your site. Both cacheable and non-cacheable content delivery is optimized, using several methods, helping you to generate higher conversions and lower abandonment rates.

 
How it works
 
 
Origin
Rich media and other content is maintained on your origin server. No special hardware or software required.
Edge Locations
Content is continuously pulled and memory cached on 10 edge locations distributed throughout the USA and Europe.
 
End User
End user downloads cached content from the most optimal edge location based on geographic location and network conditions.
 
Optimizing the point of origin without optimizing for TCP: a case of diminishing returns
 

While it is possible to serve sites and applications from increasingly optimized servers and datacenters, with top of the line hardware, bandwidth and latency, this will at some point be a case of diminishing returns. The reason is that the total transfer speed also depends on the end user's client and TCP configuration. The global spread of edge servers reduces the slowdowns caused by inefficient TCP by providing geographically closer and cleaner routes with fewer hops.

 
Benefits
 
  • Faster delivery of content and application response
  • Significantly reduced infrastructure cost
  • Optimized handling of TCP on client side
  • Lower site load, greater capacity
  • Scalability on demand
  • No special software, application service or hardware required

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